Our principles

Our principles

1. Approach children as whole human beings, not just time on device.
2. Protect children’s minds rather than running them into the ground
3. Design our products for genuine thriving that leaves children stronger after using our products
4. Technology is never neutral–every choice embeds values, so we own those choices.
5. Always make sure our products are helping children, not taking advantage of them.
6. Respect children’s minds, don’t exploit vulnerabilities.
7. Build our products to help children grow up to be vibrant members of their communities.

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